TQM Insurance Broker
Lead Generation and Digital Brand Experience
Brand Strategy, UX/UI for Auto Reply
Challenge
Buying online insurance is a service solution created to support new consumer behavior. As a Broker, TQM also must communicate and provide more value with customized deals when buying directly from brands.
Strategy
Leveraging TQM various digital channel coverage, we aim to provide an efficient yet friendly omnichannel buying experience by integrating consumer data leverage and insight into marketing strategy and brand communication.
Optimizing user touchpoints – from content marketing, SEM, performance ads, to lead platform UI – we created the consistent infrastructure that helped TQM drive measurable business impact, and find the right communication angle based on consumer data and insight.
0
K+
Monthly
Digital lead conversions with the intent to check and purchase an insurance policy
0
%
Lead Conversion Rate
Lead conversion rate from paid media
Category:
Ads
