Unilever Maeban Mue Pro

The Home Care Helper Line OA

Data Marketing, Platform UX/UI, Content

Challenge

Homemakers nowadays are faced with many constraints and often have to juggle many roles. As living situations become more diverse, so do the types of our consumers and their problems grow. Brands must find a way to relate their products to a variety of changing lifestyles to stay relevant with their consumers.

Strategy

By extensively researching search trends, user insights, and leveraging first-party data – we provide suitable solutions for our consumer’s pain points. Contents are tailored to be localized, timely, and specific – often touching upon commonly overlooked issues in the household mixed with a variety of content such as hobbies and crafts that may interest homeowners.