Samsung Mobile

Varying Communication for Different Target

Brand Strategy, Social Media


Samsung Mobile’s objective is to be a hub of information for all 4 of the brand’s product lines for 4 unique target audiences.

We need to create Samsung Mobile’s relevancy for all target groups while still maintaining single-minded brand consistency. 


Position Samsung Mobile as the smart partner in people’s everyday lives. Offer smartphones as solutions that best fit with the lifestyle of each respective target.

High impact video-oriented content. Linking product feature demonstration with micro-moments in consumers’ lives.