Samsung Mobile
Varying Communication for Different Target
Brand Strategy, Social Media
Challenge
Samsung Mobile’s objective is to be a hub of information for all 4 of the brand’s product lines for 4 unique target audiences.
We need to create Samsung Mobile’s relevancy for all target groups while still maintaining single-minded brand consistency.
Strategy
Position Samsung Mobile as the smart partner in people’s everyday lives. Offer smartphones as solutions that best fit with the lifestyle of each respective target.
High impact video-oriented content. Linking product feature demonstration with micro-moments in consumers’ lives.
Category:
Ads
