The Healthiest Choice

Brand Strategy, Social Media


Fruit juices are now facing pressure from competition amongst their categories and the vastly growing varieties of other ready-to-drink products. No longer considered to be “The Healthiest Choice”, fruit juice’s role now needs to be redefined, in order to regain the lost share of mind and consumption.


Introduce various flavors of Malee juices as the catalyst that transform consumers’ lifestyles; from being unhealthy and repetitive into a more lively and wholesome one.

Our digital execution created a fresh and modern feel that matches the digital-savvy demographics of the younger generation while still capitalizing on Malee’s heritage as a warm and caring brand.